Business architecture
Define the audience, value, revenue model and maturity criteria.
- Testable assumptions
- Understandable economics
- Constraints and dependencies
Build-to-Sell
Design transferability from day one.
We treat the product, processes and documents as a future asset package—without guaranteeing a sale or valuation.
Transferable assets
Separate the brand, domains, code, content, contracts, data and processes.
- Record rights ownership
- Repository and documentation
- Access-transfer plan
Review readiness
Create the Passport and materials index so a buyer sees structure, not marketing noise.
- Consistent metric periods
- Data sources
- Risk register
Initial brief
Start a brief