Choose the honest stage
Ideas, startups and operating businesses require different evidence.
- Do not imply operating history for an idea
- State metric periods and sources
- Separate company assets from personal assets
For sellers
Present the business as a clear asset.
Transparent disclosure does not replace diligence, but it enables a substantive conversation with suitable buyers.
Build the Passport
Describe the model, market, team, assets, risks, terms and as-of date.
- List missing documents
- Disclose owner dependency
- Do not hide material limitations
Release data in stages
A public card, introduction, NDA and data room are different access levels.
- Do not publish personal data
- Protect trade secrets
- Confirm the recipient’s authority
Initial brief
Start a brief